Are you putting the right "cult" in your culture?
Apr 17, 2025
INSIGHT
🏛️ Culture as the Foundation: Kass shares her insights on how a well-defined culture is the invisible engine that powers every decision, action, and relationship inside a company—without it, success is unsustainable, and with it, even the messiest path can lead to greatness.
🚩 Clarity Crisis: Mike discusses how uncertainty in goals and strategies can lead to confusion and stagnation. Clarity of goals is your North Star—without it, you’re just busy, not productive.
🎉 Celebrate the Wins: Kass & Mike share their experiences on how celebrating wins—even the small victories—fuels the stamina to keep shoveling. In the grind of entrepreneurship, it's easy to skip the wins and keep sprinting—but those wins are proof you're moving the needle, even if the path is still messy.
CHEAT CODE #22: UNEARTH SUCCESS IN EVERY CHALLENGE
In the world of entrepreneurship, challenges are not just inevitable—they are essential.
Cheat Code #22: "Digging Deep: Unearth Success in Every Challenge" emphasizes the importance of resilience and the ability to find value in every obstacle you encounter. This mindset transforms challenges from daunting roadblocks into opportunities for growth and innovation.
Entrepreneurs often face moments where the path forward seems unclear, and the weight of uncertainty can be overwhelming. However, those who succeed are the ones who dig deep, tapping into their inner reserves of strength and creativity. By embracing challenges, they unearth hidden opportunities that others might overlook. This cheat code is about cultivating a mindset that sees every difficulty as a chance to learn, adapt, and ultimately thrive.
The journey of entrepreneurship is not a straight line; it's a winding path filled with unexpected turns. Each challenge you face is like a layer of earth that, when dug through, reveals the rich soil of potential and possibility. By approaching each obstacle with curiosity and determination, you not only overcome it but also gain valuable insights that propel you forward. Remember, the true measure of success is not just in reaching the destination but in the discoveries made along the way.
🆘 Access the 49 other cheat codes every entrepreneur needs to know from Shoveling $H!T: A Love Story.
🚜 Have you made a hard pivot? Jump into the Founders Farm and share some stories.
KASS & MIKE'S FOUR FAVORITE FINDS
📚 What business school won’t teach you about entrepreneurship
☕ Marketing vs. Reality: The Coffee Mate & White Lotus moment
🎤 The Strategic Genius of Taylor Swift
🧠 Habits of self-made millionaires
AROUND THE FARM
🚜 National Shovel Day was one for the book, literally! Kass, Mike, and their great friend Gary Vaynerchuk hosted a 3-hour live celebration of entrepreneurs. They hosted several epic entrepreneurs to dig deep to uncover what it really takes to build, scale, and succeed as entrepreneurs:
✅ Digging Into Brand Power with Mike Cessario – How to build an empire with bold marketing
✅ Laying the Foundation for Local Business with Ilir Sela – Empowering small businesses to thrive at scale
✅ Planting the Seeds of a Startup with Erica Jain – From idea to impact with @getheathie
✅ Spinning Success with DJ Skee – How he turned his passion for music into a business
✅ Breaking Ground on Media Giants with Rich Antoniello – The story behind turning Complex into a powerhouse
Did you miss the event? Don't worry. We've got you covered. You can see the event in its entirety on Youtube.
👨🌾 Join the next Founders Farm session this week!
⏰ Thursday, April 17th | 12:00–12:45 PM ET
📍 Click here to add it to your calendar
Got a topic you’d like to discuss?
Email: info@kassandmike.com
🎟 NYSE Event
We’re hosting A Celebration of Entrepreneurship at the NYSE—bringing together founders, innovators and VCs. It's the who's who of rooms and you don't want to miss out. Buy your ticket here.
📅 June 2nd | 6:30 PM ET
📍 New York, New York
✨ Kass and Mike sat down with Chris Do, an Emmy award-winning designer, director and CEO, to discuss how to work with your spouse without ruining your marriage.
🎤 Kass & Mike joined Masters of Scale live at SXSW! They talk building businesses, writing a book, and navigating it all together.
🏆 Winner winner! Honored to be named GOLD WINNERS at the Non-Fiction Authors Association! 🎉✨
FINALLY, WANNA GET INVOLVED?
📖 Get bulk copies for your team.
🤯 Share your thoughts on social: #FoundersFarm
⏩ Forward this dispatch to 3 entrepreneurs who should be getting it!
Thanks for reading. And, never stop shoveling. An entrepreneur who loves to shovel is unstoppable!
Love,
Kass & Mike
In the world of entrepreneurship, challenges are not just inevitable—they are essential.
Cheat Code #22: "Digging Deep: Unearth Success in Every Challenge" emphasizes the importance of resilience and the ability to find value in every obstacle you encounter. This mindset transforms challenges from daunting roadblocks into opportunities for growth and innovation.
Entrepreneurs often face moments where the path forward seems unclear, and the weight of uncertainty can be overwhelming. However, those who succeed are the ones who dig deep, tapping into their inner reserves of strength and creativity. By embracing challenges, they unearth hidden opportunities that others might overlook. This cheat code is about cultivating a mindset that sees every difficulty as a chance to learn, adapt, and ultimately thrive.
The journey of entrepreneurship is not a straight line; it's a winding path filled with unexpected turns. Each challenge you face is like a layer of earth that, when dug through, reveals the rich soil of potential and possibility. By approaching each obstacle with curiosity and determination, you not only overcome it but also gain valuable insights that propel you forward. Remember, the true measure of success is not just in reaching the destination but in the discoveries made along the way.
🆘 Access the 49 other cheat codes every entrepreneur needs to know from Shoveling $H!T: A Love Story.
🚜 Have you made a hard pivot? Jump into the Founders Farm and share some stories.
KASS & MIKE'S FOUR FAVORITE FINDS
📚 What business school won’t teach you about entrepreneurship
☕ Marketing vs. Reality: The Coffee Mate & White Lotus moment
🎤 The Strategic Genius of Taylor Swift
🧠 Habits of self-made millionaires
AROUND THE FARM
🚜 National Shovel Day was one for the book, literally! Kass, Mike, and their great friend Gary Vaynerchuk hosted a 3-hour live celebration of entrepreneurs. They hosted several epic entrepreneurs to dig deep to uncover what it really takes to build, scale, and succeed as entrepreneurs:
✅ Digging Into Brand Power with Mike Cessario – How to build an empire with bold marketing
✅ Laying the Foundation for Local Business with Ilir Sela – Empowering small businesses to thrive at scale
✅ Planting the Seeds of a Startup with Erica Jain – From idea to impact with @getheathie
✅ Spinning Success with DJ Skee – How he turned his passion for music into a business
✅ Breaking Ground on Media Giants with Rich Antoniello – The story behind turning Complex into a powerhouse
Did you miss the event? Don't worry. We've got you covered. You can see the event in its entirety on Youtube.
👨🌾 Join the next Founders Farm session this week!
⏰ Thursday, April 17th | 12:00–12:45 PM ET
📍 Click here to add it to your calendar
Got a topic you’d like to discuss?
Email: info@kassandmike.com
🎟 NYSE Event
We’re hosting A Celebration of Entrepreneurship at the NYSE—bringing together founders, innovators and VCs. It's the who's who of rooms and you don't want to miss out. Buy your ticket here.
📅 June 2nd | 6:30 PM ET
📍 New York, New York
✨ Kass and Mike sat down with Chris Do, an Emmy award-winning designer, director and CEO, to discuss how to work with your spouse without ruining your marriage.
🎤 Kass & Mike joined Masters of Scale live at SXSW! They talk building businesses, writing a book, and navigating it all together.
🏆 Winner winner! Honored to be named GOLD WINNERS at the Non-Fiction Authors Association! 🎉✨
FINALLY, WANNA GET INVOLVED?
📖 Get bulk copies for your team.
🤯 Share your thoughts on social: #FoundersFarm
⏩ Forward this dispatch to 3 entrepreneurs who should be getting it!
Thanks for reading. And, never stop shoveling. An entrepreneur who loves to shovel is unstoppable!
Love,
Kass & Mike
Connect with Kass & Mike
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info@kassandmike.com
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© Kass & Mike Lazerow 2026