IT'S GO TIME! WE NEED YOUR HELP! Our book drops today! Yes. It's true. Saying those words brings tears to our eyes (at least Mike's). 18 months after writing our very first word, it's go time! We need your help to make the launch a success. If you can do any of the following ASAP, we will be forever grateful! 🌟 Share a video or post on social media: If you feel comfortable, please create a short video about the book and post it to your social media. We created a sample script here that you can make your own. If video is not your thing, a post on LinkedIn or X will work. Tag @kassandmike and we will amplify your message to thousands of our followers. Please use this URL in all promotions: https://a.co/d/9GVR9VZ 🎯 Share content: We have posted several Instagram videos about the book. Please choose your favorite and share it with your followers. Same for LinkedIn, X and TikTok! 🔃 Write a review: First-time authors depend heavily on getting reviews for their book, and we would be grateful if you could help by leaving a review on Amazon and Goodreads to help spread the word about Shoveling $h!t. We’ve made it super easy for you by providing a few sample reviews and instructions. Please let us know when you write a review so we can share it on our social channels. 🔃 Join us live! We will be at the Barnes & Noble on Fifth Avenue (5th and 46th Street) this Wednesday, June 4, at 12 noon ET. We'd love to see you! Please register here for the event. THANK YOU IN ADVANCE FOR ALL YOUR SUPPORT! INSIGHT 🌟 Build a Team That Believes: Kass emphasizes the power of creating a strong company culture that inspires dedication and passion. By fostering an environment where team members are deeply connected to the mission and values, you cultivate a sense of belonging and shared purpose that drives success. 🎯 Ruthless Focus and Crystal-Clear Goals: Mike highlights the necessity of maintaining an unwavering focus and setting clear, actionable goals. By eliminating distractions and honing in on what truly matters, you can steer your startup towards achieving its vision with precision and efficiency. 🔃 The Art of Adaptation in Entrepreneurship: Kass and Mike stress the importance of being flexible and ready to pivot when necessary. Embracing change and continuously evolving your strategy can be the key to overcoming obstacles and seizing new opportunities in the ever-changing landscape of business. CHEAT CODE: EMBRACE THE CHAOS

Embracing chaos is not just a survival tactic for entrepreneurs but a strategic approach that can transform your business's adaptability and growth potential. Cheat Code: In the unpredictable world of entrepreneurship, chaos is not just an inevitable challenge but a powerful ally. Kass and Mike emphasize that the ability to embrace chaos can set successful entrepreneurs apart from the rest. By accepting the inherent uncertainty and unpredictability of the startup journey, entrepreneurs can transform chaos into a driving force for innovation and growth. This mindset allows leaders to remain agile and open to new opportunities, turning potential setbacks into stepping stones for creative problem-solving and strategic pivots. Embracing chaos means viewing it as a catalyst for change rather than a barrier. Kass and Mike share personal anecdotes where unexpected challenges led to significant breakthroughs in their ventures. These stories highlight how market shifts or unforeseen obstacles forced them to reevaluate their strategies, ultimately resulting in more innovative and resilient business models. By fostering a culture that welcomes uncertainty, entrepreneurs can cultivate resilience and adaptability within their teams, empowering them to navigate the ups and downs of startup life with confidence and creativity. Mastering the art of embracing chaos requires a shift in perspective and a willingness to take calculated risks. Kass and Mike advise entrepreneurs to let go of perfectionism and embrace experimentation, learning from failures along the way. This proactive approach not only accelerates growth but also builds a foundation of experience and knowledge that can be leveraged in future endeavors. By harnessing the power of chaos, entrepreneurs can drive their ventures forward, turning unpredictability into a strategic advantage. Ultimately, this mindset empowers leaders to navigate the complexities of the entrepreneurial landscape with confidence and creativity, ensuring long-term success and growth. 🆘 Access the 49 other cheat codes every entrepreneur needs to know from Shoveling $H!T: A Love Story. 🚜 Have you made a hard pivot? Jump into the Founders Farm and share some stories. KASS & MIKE'S FOUR FAVORITE FINDS 🌟 Business Insider’s Seed 100 spotlights the top 100 early-stage investors of 2025, ranked through Termina’s data-driven analysis of nearly 2,000 investors across 25 performance metrics. 🎯 StackBlitz’s Bolt leverages Anthropic’s Sonnet 3.5 to turn its browser-based WebContainers into an AI coding powerhouse—transforming a near-death struggle in late 2023 into $4 million in ARR within 30 days of its October 2024 launch. 🚀 Mike O’Dell turned a Star Wars quilting hobby into Legit Kits—by working just one day a week, he now earns $117 K/month and drove $1.25 M in sales in 2024. 🔧 Amid AI disruption and soaring student debt, 42% of Gen Z—including 37% with college degrees—are opting for trade careers like plumbing, welding, and electrical work, driven by stable wages and reshaped by “day-in-the-life” social media content. AROUND THE FARM 🚜 The Latest Founders Farm Office Hours Were a Harvest of Insight. Thanks to everyone who joined our most recent Founders Farm session! We dug into the real, raw, and rewarding sides of entrepreneurship—here’s what we discussed: ✅ Burnout Prevention – Sharing strategies for staying grounded while building, including the power of weekly planning, breaking down tasks, and taking time to reset—especially when juggling multiple roles. ✅ Rhythms Over Hustle – Emphasizing structure and sustainability over constant hustle, with several founders noting how having a personal routine helps maintain long-term momentum. ✅ Social Media Tips – Swapping quick ideas and reflections on how founders are showing up online—what’s working, what’s not, and how to stay authentic in a noisy space. Did you miss the event? Don't worry. We've got you covered. You can see the event in its entirety on Youtube. 👨‍🌾 Join the next Founders Farm session ⏰ Tuesday, June 10th | 12:00–12:45 PM ET 📍 Click here to add it to your calendar Got a topic you’d like to discuss? Email: info@kassandmike.com 🎤 Kass and Mike Lazerow joined Ryan Holtz for a candid conversation about entrepreneurship, family, and resilience. FINALLY, WANNA GET INVOLVED? 📖 Get bulk copies for your team. 🤯 Share your thoughts on social: #FoundersFarm ⏩ Forward this dispatch to 3 entrepreneurs who should be getting it! Thanks for reading. And, never stop shoveling. An entrepreneur who loves to shovel is unstoppable! Love, Kass & Mike