Execute Like You Mean It!
Jul 8, 2025
ARE YOUR EARS BURNING?
👂Fresh off hitting the New York Times, USA Today, and LA Times bestseller lists, we're excited to announce the Shoveling $H!T: A Love Story audiobook. Go get it while you still have your hearing!
INSIGHT
🔍 Hire for Culture – Build a team that aligns with your company's culture and values to create a cohesive and motivated workforce.
🚀 Keep Moving Forward – Startups don't fail from trying; they fail from staying stuck. Evolve to avoid stagnation.
🤝 Transparency Builds Teams – Transparency does more than build trust. It creates teams that foster open communication and honesty.
CHEAT CODE: PRIORITIZE RELENTLESS EXECUTION
Having a great idea is just the beginning. Relentless execution is the cheat code that transforms ideas into successful ventures.
The key to relentless execution is (a) maniacal focus, and (b) an emphasis on progress over perfection. The best way to do both is to create a realistic vision and then write down the top 5 things you need to do to start closing the gap between your vision and reality. You won't achieve your goals right away. But if you focus on the right things and make progress every day, you will win.
This is our approach to breaking down significant goals into manageable tasks, enabling us to overcome obstacles and achieve our objectives. This approach has enabled us to accelerate growth while building momentum and fostering a culture of productivity and progress.
In our book, we outline how we use the V2Mom to drive growth at our businesses. Grab a copy and start turning hyper-focused execution into your superpower.
🆘 Access the 49 other cheat codes every entrepreneur needs to know from Shoveling $H!T: A Love Story.
🚜 Have you made a hard pivot? Jump into the Founders Farm and share some stories.
KASS & MIKE'S FOUR FAVORITE FINDS
✨ Warren Buffett's ultimate measure of success? One word: love—"the more you give love away, the more you get."
🚀 Top VCs live by the power law: one breakout startup can outweigh 100 failures—spotting it early is the real skill.
💡 He turned a flailing service business into a profit machine—by betting on trust over tech, keeping customers happy, and adding humans where others cut corners.
♻️ Tariffs drove up costs—now thrifting is booming as shoppers turn to resale for affordable, stylish finds.
AROUND THE FARM
🚜 The Latest Founders Farm Office Hours Were a Harvest of Insight. Thanks to everyone who joined our most recent Founders Farm session! For those who missed it, here’s an overview of what we discussed.
✅ AI as a Productivity Tool, Not a Replacement – We discussed how founders are leveraging AI to expedite processes (such as RFPs and outbound messaging), while emphasizing the importance of maintaining human connection, creativity, and oversight to ensure authenticity and value.
✅ Human Touch Still Matters – In an increasingly AI-saturated world, small, thoughtful gestures—such as handwritten notes—have been highlighted as ways to stand out and build deeper, lasting relationships in business and beyond.
✅ Build First, Then Scale – Many founders noted the value of starting small—whether with communities, tools, or ideas—and focusing on depth and authenticity before chasing growth.
👨🌾 Join the next Founders Farm session
⏰ Wednesday, July 16th | 12:00–12:45 PM ET
📍 Click here to add it to your calendar
Got a topic you’d like to discuss?
Email: info@kassandmike.com
📚 Shoveling $h!t: A Love Story debuted on the New York Times & USA Today bestseller lists! We couldn't have done it without the support of this community—the purchases, the shares, showing up to events, writing reviews and more!
🎤 We joined Forbes for a candid interview on their journey building companies like Buddy Media and Golf.com, the emotional and strategic pivots behind the scenes, and lessons from their new book Shoveling $h!t: A Love Story.
🎤 We joined Gary Vaynerchuk on The GaryVee Audio Experience for a raw, unfiltered conversation about the emotional highs and lows of entrepreneurship, launching their book Shoveling $h!t: A Love Story, and the real cost of chasing purpose.
🎤 On Passion Struck, we opened up about the emotional reality of entrepreneurship—loneliness, identity loss, and the power of choosing love through it all.
🎤 On The Playbook with David Meltzer, we pulled back the curtain on what building a business—and a marriage—really takes.
🎤 On Right About Now with Ryan Alford, we break down the mindset and strategy behind building standout businesses and personal brands.
🎤 On The BossBabe Podcast, we sat down with Natalie Ellis for a raw conversation about building billion-dollar businesses while raising a family and staying married.
FINALLY, WANNA GET INVOLVED?
📖 Get bulk copies for your team.
🤯 Share your thoughts on social: #FoundersFarm
⏩ Forward this dispatch to 3 entrepreneurs who should be getting it!
Thanks for reading. And, never stop shoveling. An entrepreneur who loves to shovel is unstoppable!
Love,
Kass & Mike
👂Fresh off hitting the New York Times, USA Today, and LA Times bestseller lists, we're excited to announce the Shoveling $H!T: A Love Story audiobook. Go get it while you still have your hearing!
INSIGHT
🔍 Hire for Culture – Build a team that aligns with your company's culture and values to create a cohesive and motivated workforce.
🚀 Keep Moving Forward – Startups don't fail from trying; they fail from staying stuck. Evolve to avoid stagnation.
🤝 Transparency Builds Teams – Transparency does more than build trust. It creates teams that foster open communication and honesty.
CHEAT CODE: PRIORITIZE RELENTLESS EXECUTION
Having a great idea is just the beginning. Relentless execution is the cheat code that transforms ideas into successful ventures.
The key to relentless execution is (a) maniacal focus, and (b) an emphasis on progress over perfection. The best way to do both is to create a realistic vision and then write down the top 5 things you need to do to start closing the gap between your vision and reality. You won't achieve your goals right away. But if you focus on the right things and make progress every day, you will win.
This is our approach to breaking down significant goals into manageable tasks, enabling us to overcome obstacles and achieve our objectives. This approach has enabled us to accelerate growth while building momentum and fostering a culture of productivity and progress.
In our book, we outline how we use the V2Mom to drive growth at our businesses. Grab a copy and start turning hyper-focused execution into your superpower.
🆘 Access the 49 other cheat codes every entrepreneur needs to know from Shoveling $H!T: A Love Story.
🚜 Have you made a hard pivot? Jump into the Founders Farm and share some stories.
KASS & MIKE'S FOUR FAVORITE FINDS
✨ Warren Buffett's ultimate measure of success? One word: love—"the more you give love away, the more you get."
🚀 Top VCs live by the power law: one breakout startup can outweigh 100 failures—spotting it early is the real skill.
💡 He turned a flailing service business into a profit machine—by betting on trust over tech, keeping customers happy, and adding humans where others cut corners.
♻️ Tariffs drove up costs—now thrifting is booming as shoppers turn to resale for affordable, stylish finds.
AROUND THE FARM
🚜 The Latest Founders Farm Office Hours Were a Harvest of Insight. Thanks to everyone who joined our most recent Founders Farm session! For those who missed it, here’s an overview of what we discussed.
✅ AI as a Productivity Tool, Not a Replacement – We discussed how founders are leveraging AI to expedite processes (such as RFPs and outbound messaging), while emphasizing the importance of maintaining human connection, creativity, and oversight to ensure authenticity and value.
✅ Human Touch Still Matters – In an increasingly AI-saturated world, small, thoughtful gestures—such as handwritten notes—have been highlighted as ways to stand out and build deeper, lasting relationships in business and beyond.
✅ Build First, Then Scale – Many founders noted the value of starting small—whether with communities, tools, or ideas—and focusing on depth and authenticity before chasing growth.
👨🌾 Join the next Founders Farm session
⏰ Wednesday, July 16th | 12:00–12:45 PM ET
📍 Click here to add it to your calendar
Got a topic you’d like to discuss?
Email: info@kassandmike.com
📚 Shoveling $h!t: A Love Story debuted on the New York Times & USA Today bestseller lists! We couldn't have done it without the support of this community—the purchases, the shares, showing up to events, writing reviews and more!
🎤 We joined Forbes for a candid interview on their journey building companies like Buddy Media and Golf.com, the emotional and strategic pivots behind the scenes, and lessons from their new book Shoveling $h!t: A Love Story.
🎤 We joined Gary Vaynerchuk on The GaryVee Audio Experience for a raw, unfiltered conversation about the emotional highs and lows of entrepreneurship, launching their book Shoveling $h!t: A Love Story, and the real cost of chasing purpose.
🎤 On Passion Struck, we opened up about the emotional reality of entrepreneurship—loneliness, identity loss, and the power of choosing love through it all.
🎤 On The Playbook with David Meltzer, we pulled back the curtain on what building a business—and a marriage—really takes.
🎤 On Right About Now with Ryan Alford, we break down the mindset and strategy behind building standout businesses and personal brands.
🎤 On The BossBabe Podcast, we sat down with Natalie Ellis for a raw conversation about building billion-dollar businesses while raising a family and staying married.
FINALLY, WANNA GET INVOLVED?
📖 Get bulk copies for your team.
🤯 Share your thoughts on social: #FoundersFarm
⏩ Forward this dispatch to 3 entrepreneurs who should be getting it!
Thanks for reading. And, never stop shoveling. An entrepreneur who loves to shovel is unstoppable!
Love,
Kass & Mike
Connect with Kass & Mike
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info@kassandmike.com
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