Learn to love the almighty shovel!
Apr 2, 2025
INSIGHT
🏢 Cultivating Culture: Kass shares how to foster a culture that attracts and retains top talent, driving innovation and growth. A strong culture is your competitive edge in the entrepreneurial landscape.
💰 Securing Investment: Kass & Mike share strategies for identifying the right investors, crafting a compelling pitch, and building relationships that lead to successful funding rounds.
🔄 Embracing the Pivot: Mike discussed how to recognize when it's time to change direction and how to execute it effectively.
CHEAT CODE #2: EMBRACE THE GRIND
You’ve put in the hours, planned meticulously, and launched your venture. But what if the results aren’t what you expected? What’s your next step?
Cheat Code #2: "Love to Shovel" teaches us that the real secret to success is falling in love with the hard work—the gritty, day-in and day-out effort that entrepreneurship demands.
Many of you might be facing tough challenges right now—whether in your business, career, or personal life. And deep down? You know that perseverance is key.
Your instincts push you forward. But then, doubt and fatigue set in, and you start questioning your path.
🤔 Is all this effort worth it?
🤔 How do I keep my team motivated?
🤔 What if I don’t see immediate results?
Remember, the most successful entrepreneurs are those who embrace the grind and find joy in the process, not just the outcome.
💪 You don’t fail because the work is hard.
💪 You fail because you stop loving the journey.
If your heart tells you to keep shoveling—listen to it. Here are some resources to help you stay motivated and passionate about your path.
🆘 Access the 49 other cheat codes every entrepreneur needs to know from Shoveling $H!T: A Love Story.
🚜 Have you made a hard pivot? Jump into the Founders Farm and share some stories.
KASS & MIKE'S FOUR FAVORITE FINDS
📰 Streaming shows every entrepreneur should be watching
🎧 How successful founders actually spend their time
🧩 The end of rigid work models—and what’s replacing them
🖥️ Marketing is 10X harder than coding
AROUND THE FARM
✨ Kass and Mike sat down with Chris Do, an Emmy award-winning designer, director and CEO, to discuss how to work with your spouse without ruining your marriage.
🎤 Kass & Mike joined Masters of Scale live at SXSW! They talk building businesses, writing a book, and navigating it all together.
🚜 Kass and Mike had another epic session with members of the Founders Farm on March 20. We discussed:
✅ Entrepreneurship Through Acquisition – Finding and acquiring small businesses, sourcing deals, and working with brokers
✅ Distressed vs. Stable Acquisitions – Evaluating risk, negotiating fair valuations, and identifying turnaround opportunities
✅ Post-Acquisition Operations – Implementing CRMs, optimizing sales strategies, and improving company culture
✅ Deal Structuring & Incentives – Earn-outs, equity alignment, and retention strategies to drive long-term success
👨🌾 Join the next Founders Farm session!
⏰ Thursday, April 17th | 12:00–12:45 PM ET
📍 Click here to add it to your calendar
Got a topic you’d like to discuss?
Email: info@kassandmike.com
🥳 National Shovel Day with Gary V!
We’re taking a moment to celebrate resilience, perseverance, and the spirit of getting shit done. Check out Kass & Mike's announcement video.
📅 April 14th | 3–6:30pm EST
📍 Livestream on Socials - Announcing Soon
🎟 United Way Summit
We’ll be joining United Way to discuss how businesses can drive community impact while growing sustainably.
📅 April 9th | 10:30am–9:00pm
📍 Dallas, Texas
🏆 Winner winner! Honored to be named GOLD WINNERS at the Non-Fiction Authors Association! 🎉✨
FINALLY, WANNA GET INVOLVED?
📖 Get bulk copies for your team.
🤯 Share your thoughts on social: #FoundersFarm
⏩ Forward this dispatch to 3 entrepreneurs who should be getting it!
Thanks for reading. And, never stop shoveling. An entrepreneur who loves to shovel is unstoppable!
Love,
Kass & Mike
You’ve put in the hours, planned meticulously, and launched your venture. But what if the results aren’t what you expected? What’s your next step?
Cheat Code #2: "Love to Shovel" teaches us that the real secret to success is falling in love with the hard work—the gritty, day-in and day-out effort that entrepreneurship demands.
Many of you might be facing tough challenges right now—whether in your business, career, or personal life. And deep down? You know that perseverance is key.
Your instincts push you forward. But then, doubt and fatigue set in, and you start questioning your path.
🤔 Is all this effort worth it?
🤔 How do I keep my team motivated?
🤔 What if I don’t see immediate results?
Remember, the most successful entrepreneurs are those who embrace the grind and find joy in the process, not just the outcome.
💪 You don’t fail because the work is hard.
💪 You fail because you stop loving the journey.
If your heart tells you to keep shoveling—listen to it. Here are some resources to help you stay motivated and passionate about your path.
🆘 Access the 49 other cheat codes every entrepreneur needs to know from Shoveling $H!T: A Love Story.
🚜 Have you made a hard pivot? Jump into the Founders Farm and share some stories.
KASS & MIKE'S FOUR FAVORITE FINDS
📰 Streaming shows every entrepreneur should be watching
🎧 How successful founders actually spend their time
🧩 The end of rigid work models—and what’s replacing them
🖥️ Marketing is 10X harder than coding
AROUND THE FARM
✨ Kass and Mike sat down with Chris Do, an Emmy award-winning designer, director and CEO, to discuss how to work with your spouse without ruining your marriage.
🎤 Kass & Mike joined Masters of Scale live at SXSW! They talk building businesses, writing a book, and navigating it all together.
🚜 Kass and Mike had another epic session with members of the Founders Farm on March 20. We discussed:
✅ Entrepreneurship Through Acquisition – Finding and acquiring small businesses, sourcing deals, and working with brokers
✅ Distressed vs. Stable Acquisitions – Evaluating risk, negotiating fair valuations, and identifying turnaround opportunities
✅ Post-Acquisition Operations – Implementing CRMs, optimizing sales strategies, and improving company culture
✅ Deal Structuring & Incentives – Earn-outs, equity alignment, and retention strategies to drive long-term success
👨🌾 Join the next Founders Farm session!
⏰ Thursday, April 17th | 12:00–12:45 PM ET
📍 Click here to add it to your calendar
Got a topic you’d like to discuss?
Email: info@kassandmike.com
🥳 National Shovel Day with Gary V!
We’re taking a moment to celebrate resilience, perseverance, and the spirit of getting shit done. Check out Kass & Mike's announcement video.
📅 April 14th | 3–6:30pm EST
📍 Livestream on Socials - Announcing Soon
🎟 United Way Summit
We’ll be joining United Way to discuss how businesses can drive community impact while growing sustainably.
📅 April 9th | 10:30am–9:00pm
📍 Dallas, Texas
🏆 Winner winner! Honored to be named GOLD WINNERS at the Non-Fiction Authors Association! 🎉✨
FINALLY, WANNA GET INVOLVED?
📖 Get bulk copies for your team.
🤯 Share your thoughts on social: #FoundersFarm
⏩ Forward this dispatch to 3 entrepreneurs who should be getting it!
Thanks for reading. And, never stop shoveling. An entrepreneur who loves to shovel is unstoppable!
Love,
Kass & Mike
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info@kassandmike.com
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