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(REMINDER to sign up for tomorrow's session: AI Strategies to Save You Time & Money)

AI Without the MigrAIne

Everyone is talking about AI.

It’s everywhere. It’s loud.

And if you’re a small business owner, it probably gives you a migraine thinking about it. You know you need to do something … on top of everything you’re already shoveling.

Take a deep breath. Most of the noise around AI isn’t meant for you.

It’s built for headlines, written by journalists who will never run a business like you or understand that you’re trying to meet payroll, get back to customers, approve the marketing plan, and still have dinner with your family.

Like all technology, AI is just a tool. Ignore the barfosphere. You don’t need to worry about whether it is good or bad. All you need to focus on is how you can use it to do three things:

• Get your time back
  
• Save money
  
• Make more money
  

The answers aren’t in the newest model, the flashiest demo or the arms race between the major platforms. What matters is where is your time leaking, how can you increase personal and business productivity and what are the opportunities to do more with less to make more money.

AI done right doesn’t replace people, though that is a natural byproduct of a more efficient business.

AI done right gives you and your team time back … to think, to lead, to build.

To help you cut through the clutter, we’re hosting a live session TOMORROW designed specifically for business owners who want clarity, not chaos.

Webinar: Learn AI Strategies to Save You Time & Money 📅 Wednesday, February 11th at 12:30pm ET 📍 Register here: https://www.addevent.com/event/fncd5wjzfsq9

If you’re tired of guessing, reacting, or feeling like the ground keeps shifting beneath you, join us. We’d love to see you there and help you form your own strategy to succeed in this new world we all find ourselves in.

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INSIGHT

🧾 Everyone is a Salesperson — In business, everything comes down to sales.

📈 Consistency Compounds — Showing up and putting in the effort will lead to success.

💪 Know Your Strengths — Keep your passions, but find the talents that will support you.

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CHEAT CODE: RIP OFF THE BAND-AID

A pivot isn't failure. It's leadership.

When your data or your customers are all whispering the same ugly truth, ripping the band-aid is the kindest thing you can do. Delaying an obvious change out of pride or fear only wastes time, morale, and money.

How do you know if it's time for a pivot?

If growth stalls despite smart experiments. If repeat customers don't appear. If you keep polishing features that no one pays for. Those aren't problems to negotiate with. They are exit signs.

How do you pivot?

Choose a clear alternative and test it fast. Kill projects that don't move the needle. Reallocate the money and people to the one thing that might actually work. Set a brutal 90-day test with measurable outcomes.

And how do you lead a pivot?

Tell the team the truth. Own the mistake. Lay out the new plan and the exact bets you are placing. Courage to act comes from overcoming fear, not avoiding it.

A clean pivot gives you back momentum, and momentum always wins.

Want more of our cheat codes? Follow along on Instagram.

🆘 Access the 49 other cheat codes every entrepreneur needs to know from
Shoveling $H!T: A Love Story

🚜 Have you dived into building a business? Jump into the
Founders Farm and share some stories.

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FOUR FAVORITE FINDS

🔐 Is crypto on the outs? Prediction markets and precious metals might be eating into the crypto market.

📉 January saw the most job cuts since 2009, according to the newest job market reports.

🤝 There's been a 65% drop in Fortune 500 companies participating in DEI initiatives. What does this mean for the workforce?

🧑‍💻 The SaaSapocalypse is coming: investors are dumping software stock as fears of competition from AI rise.

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AROUND THE FARM

💭 Mike wrote a piece for Forbes on how successful businesses can get stuck.

♟ We sat down with Stifel's Brad Ellis to talk about the tactical aspects of startup success.

🤩 We're honored that the Goody Business Book Awards rewarded our book
Shoveling $h!t: A Love Story as a winner in the Entrepreneurism and Small Business categories!

🎙 Listen to Mike's takeaways on the difference between being a founder and an investor on the
We Live to Build podcast.

🤔 We were interviewed by Forbes on how we use the V2MOM framework to make investment decisions.

📚 Shoveling $h!t: A Love Story debuted on the
New York Times & USA Today bestseller lists! We couldn't have done it without the support of this community—the purchases, the shares, showing up to events, writing reviews and more!

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FINALLY, WANNA GET INVOLVED?

📖 Get bulk copies for your team.
⏰ Invite us to speak at your event.
🤯 Share your thoughts on social: #FoundersFarm

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STAY CONNECTED!
Email: info@kassandmike.com

Follow on LinkedIn:
Kass Lazerow | Mike Lazerow

Social:
Instagram •
TikTok •
Facebook •
Website

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Kass & Mike, 1350 Avenue of the Americas, Floor 2, #1043, New York, NY 10019