You don't fail because you pivot!
Mar 19, 2025
INSIGHT
Trust issues? Ever wanted to make a hire but were hesitant because you are having a hard time trusting people? Fret no more. Kass guides you through how she builds trust with team members.
Founder fantasies! Too many founders buy into the Instagram fantasy. They expect quick wins, big money, and an easy ride. Kass & Mike discuss the truth.
Oops! Listen to Mike! And don’t repeat the most significant mistake other founders make.
Game on! Just because you’re working hard doesn’t mean you can’t have fun. Mike talks about one of his passions, his shoes!
CHEAT CODE #28: RIPPING THE BAND-AID OFF
You are focused. You’re feeling great about the launch. You launch. And it bombs. What do you do?
Pivoting is like jumping out of a plane—hoping you build the parachute before you hit the ground.
Many of you might be facing a pivot right now—professionally, personally, or in business. And deep down? You already know what to do.
Your gut tells you. But then, for the next two weeks, you talk yourself out of it.
🤯 What will investors think?
🤯 What about my employees?
🤯 What if I fail?
Fear kicks in. And fear isn’t bad—it’s what keeps us alive. But the best founders, leaders, and entrepreneurs? They move forward anyway.
💡 You don’t fail because you pivot.
💡 You fail because you wait too long to do it.
If your gut says it’s time to change direction—act now. Here are some resources to help.
🆘 Access the 49 other cheat codes every entrepreneur needs to know from Shoveling $H!T: A Love Story.
🚜 Have you made a hard pivot? Jump into the Founders Farm and share some stories.
KASS & MIKE'S FOUR FAVORITE FINDS
📰 Young professionals turning to boring small businesses!
🚨 How 4 women started multi-million-dollar businesses after 40
🪄Passion for PowerPoints turned into $4M business
💰Want help finding the right investors?
AROUND THE FARM
🏆 Winner winner! Honored to be named GOLD WINNERS at the Non-Fiction Authors Association! 🎉✨
🚜 Kass and Mike had another epic session with members of the Founders Farm on February 18. We discussed:
✅ Commercial leases – What to look out for and how to negotiate smarter
✅ SBA loans – Breaking down the process and common misconceptions
✅ Business identity vs. ownership – Balancing personal brand and company growth
✅ AI & Networking – How technology is changing business connections
👨🌾 Join the next Founders Farm session!
⏰ Thursday, March 20th | 12:00–12:45 PM ET
📍 Click here to add it to your calendar
Got a topic you’d like to discuss?
Email: info@kassandmike.com
🥳 National Shovel Day with Gary V!
We’re taking a moment to celebrate resilience, perseverance, and the spirit of getting shit done. More details coming soon, but we wanted to make sure it was on your calendar!
📅 April 14th
⏰ 3–6 PM ET
📍 Livestream on Socials - Announcing Soon
🎟 United Way Summit
We’ll be joining United Way to discuss how businesses can drive community impact while growing sustainably.
📅 April 9th
⏰ 10:30 AM – 9:00 PM
📍 Dallas, Texas
FINALLY, WANNA GET INVOLVED?
📖 Get bulk copies for your team.
🤯 Share your thoughts on social: #FoundersFarm
⏩ Forward this dispatch to 3 entrepreneurs who should be getting it!
Thanks for reading. And, never stop shoveling because an entrepreneur who loves to shovel is unstoppable!
Love,
Kass & Mike
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© Kass & Mike Lazerow 2026