INSIGHT
🌐 Network = Net Worth – Your connections are your currency. Relationships will unlock opportunities and drive your success.

🪞 Clarity Closes Deals – In a pitch, you have to prove immediately that you are the right person with the right idea at the right time.

👀 Perception is Reality – Hustle hard, get scrappy. Make your brand look like a heavyweight champ, even if your marketing budget doesn’t match.

CHEAT CODE: HUMAN TOUCH TRIUMPHS



In a world increasingly ruled by technology, the cheat code is to focus on the one thing AI can’t replicate: the human touch. This means honing a set of skills that machines can’t master — thinking on your feet, selling with charisma, building genuine connections. It means being the Jack-of-all-trades that can navigate any room and adapt to any situation.

Don’t pigeonhole yourself into a single skillset, particularly in industries where hyper-specialization is the norm. Computers are getting better and better at crunching numbers, managing data, predicting what we’re going to say — but they can’t replace the nuances of human interaction, of reading people and persuading them. Mastering these kinds of human-centric skills will set you apart in a tech-dominated landscape.

So, embrace versatility! Learn to pivot, to sell, to connect. Be the person who can wear many different hats and thrive in any sort of environment. Adaptability and empathy are your secret weapons, your cheat code to staying relevant and indispensable in this ever-evolving business world.

Want to see how we’ve leveraged the human touch in our ventures? Follow along on Instagram.


🆘 Access the 49 other cheat codes every entrepreneur needs to know from Shoveling $H!T: A Love Story

🚜 Have you made a hard pivot? Jump into the Founders Farm and share some stories.


KASS & MIKE'S FOUR FAVORITE FINDS

🧑🏻‍⚖️ How AI is transforming the legal system — and why founders should care.

💡 The stock market is celebrating the end of inflation concerns. But has this celebration come too soon? Has inflation actually been tamed?

📈 The U.S. used to be a manufacturing giant. Now, though, production has largely moved overseas — and reshoring might not be possible.

🧑🏻‍💻 As tech companies turn to AI coding tools, these young computer science graduates are struggling to get hired.


AROUND THE FARM

👨‍🌾 Join the next Founders Farm session

⏰ Tuesday, August 26th | 12:00–12:45 PM ET

📍 Click here to add it to your calendar

Got a topic you’d like to discuss?

Email: info@kassandmike.com

🧐 How Mike sees it: Greg Scheinman interviewed Mike on the chaos and beauty of building companies for Midlife Male’s ‘How I See It’ interview series.

📊 We dive into the nuances of the modern business landscape in this interview with Kevin Lee from eMarketing Association.

🌪️ We spoke with CNBC about the emotional aftermath of a $745M exit — why even a massive win can feel numb, and what that means for founders chasing the dream.

📚 Shoveling $h!t: A Love Story debuted on the New York Times & USA Today bestseller lists! We couldn't have done it without the support of this community—the purchases, the shares, showing up to events, writing reviews and more!


FINALLY, WANNA GET INVOLVED?

📖 Get bulk copies for your team.

🤯 Share your thoughts on social: #FoundersFarm

⏩ Forward this dispatch to 3 entrepreneurs who should be getting it!


Thanks for reading. And, never stop shoveling. An entrepreneur who loves to shovel is unstoppable!

Love,  
Kass & Mike