We Are Authors
Shoveling $h!t: A Love Story
In this honest account, Kass & Mike will tell you the crap you can expect to find in the $h!t-filled fields, how to avoid stepping in some of it, and how to scrape off the rest.
"Kass and Mike’s transparency and expertise shine through every page—this is entrepreneurship as it’s meant to be understood."
- Ron Conway
Founder & Managing Partner, SV Angel
"If you're building a company, you want Kass and Mike in your corner. Their startup and life journey offers a rare glimpse into true resilience, ingenuity, and heart—a chance to learn from the best."
- Karin Klein
Founding Partner, Bloomberg Beta
"With their signature blend of honesty and experience, Kass and Mike deliver a powerful narrative that captures, unlike any book on the topic, what it means to be an entrepreneur."
- Kevin Colleran
Managing Director, Slow Ventures & Early Facebook Employee
"Mike and Kass have crafted a masterpiece that uses poignant stories to share invaluable lessons for anyone serious about succeeding as an entrepreneur."
- Rick Farman
Founder, Superfly
"I have lived Kass and Mike’s cheat codes for entrepreneurs as a product leader at Buddy Media. They worked for me and they will work for you. The lessons they share in Shoveling $h!t have informed my success at Sure and I will take them with me forever."
- Wayne Slavin
Cofounder & CEO, Sure
"An unflinching look at what it really takes to succeed. Kass and Mike dive into the crap every entrepreneur has to deal with building a business and emerge with hard-won lessons about starting, managing, pivoting—and learning to love the shovel along the way."
- Scott Galloway
Professor NYU Stern School of Business, Host Prof G Pod & Co-host Pivot Podcast
"Mike and Kass is the greatest partnership I've ever been lucky enough to witness in person. Not just in business but in life, they bring out the best in each other and all of those around them. This book is a wonderful map to success both personal and professional from two of the most special people I know."
- Seth Meyers
Host, Late Night with Seth Meyers
"The world needs to be exposed to Kass and Mike. Entrepreneurs who don’t devour this book are grossly negligent."
- Gary Vaynerchuk
Chairman of VaynerX, CEO of VaynerMedia & CEO of, VeeFriends
"Kass and Mike have been invaluable to me as a first-time entrepreneur. Shoveling $h!t: A Love Story captures the universal entrepreneurial journey in an authentic, insightful, and undeniably powerful way."
- Mike Cessario
Founder & CEO, Liquid Death
"Kass and Mike’s transparency and expertise shine through every page—this is entrepreneurship as it’s meant to be understood."
- Ron Conway
Founder & Managing Partner, SV Angel
"If you're building a company, you want Kass and Mike in your corner. Their startup and life journey offers a rare glimpse into true resilience, ingenuity, and heart—a chance to learn from the best."
- Karin Klein
Founding Partner, Bloomberg Beta
"With their signature blend of honesty and experience, Kass and Mike deliver a powerful narrative that captures, unlike any book on the topic, what it means to be an entrepreneur."
- Kevin Colleran
Managing Director, Slow Ventures & Early Facebook Employee
"Mike and Kass have crafted a masterpiece that uses poignant stories to share invaluable lessons for anyone serious about succeeding as an entrepreneur."
- Rick Farman
Founder, Superfly
"I have lived Kass and Mike’s cheat codes for entrepreneurs as a product leader at Buddy Media. They worked for me and they will work for you. The lessons they share in Shoveling $h!t have informed my success at Sure and I will take them with me forever."
- Wayne Slavin
Cofounder & CEO, Sure
"An unflinching look at what it really takes to succeed. Kass and Mike dive into the crap every entrepreneur has to deal with building a business and emerge with hard-won lessons about starting, managing, pivoting—and learning to love the shovel along the way."
- Scott Galloway
Professor NYU Stern School of Business, Host Prof G Pod & Co-host Pivot Podcast
"Mike and Kass is the greatest partnership I've ever been lucky enough to witness in person. Not just in business but in life, they bring out the best in each other and all of those around them. This book is a wonderful map to success both personal and professional from two of the most special people I know."
- Seth Meyers
Host, Late Night with Seth Meyers
"The world needs to be exposed to Kass and Mike. Entrepreneurs who don’t devour this book are grossly negligent."
- Gary Vaynerchuk
Chairman of VaynerX, CEO of VaynerMedia & CEO of, VeeFriends
"Kass and Mike have been invaluable to me as a first-time entrepreneur. Shoveling $h!t: A Love Story captures the universal entrepreneurial journey in an authentic, insightful, and undeniably powerful way."
- Mike Cessario
Founder & CEO, Liquid Death
"Kass and Mike’s transparency and expertise shine through every page—this is entrepreneurship as it’s meant to be understood."
- Ron Conway
Founder & Managing Partner, SV Angel
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SHOVELER BUNDLE
Buy 10 Copies
and Receive:
Shoveling $h!t Is No Laughing Matter: Seth Meyers Interviews Kass & Mike
The Quick & Dirty Highlights Mini Book
The Entrepreneur's Field Guide
Shoveling for Success Masterclass
Your Investment: $300
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VIP GARY DINNER PARTY PACKAGE
1/8/2026 @ 7:30PM
Buy 324 Copies
and Receive:
Shoveler Bundle
A Private VIP Dinner with Gary, Kass & Mike at Gary's Members Only Flyfish Club in NYC 1/8/2026 @ 7:30PM (7 Seats Available)
Retail Value: Priceless
Your Investment: $9,720
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Learn More About Our Exclusive Bonuses!
VIP Gary Dinner Party Package
Grab your spot at an exclusive VIP dinner party with Gary Vaynerchuk, Kass & Mike at Gary’s members-only Flyfish Club. We’ll talk entrepreneurship, social media, sales, mindset, and all the messy, unfiltered sh!t that actually builds successful businesses. Real talk. Real strategy. Real accountability. You’ll leave with clarity, cheat codes, and a fire in your gut.
Retail Value: Priceless
Shoveling for Success Masterclass
Get inside the expert minds of Kass and Mike as they break out their highly sought-after guidance in this exclusive masterclass.
Retail Value: $399
Shoveling $h!t Is No Laughing Matter: Seth Meyers Interviews Kass & Mike
Go behind the scenes with Seth Meyers as he sits down with Kass and Mike for an exclusive, no-holds-barred interview. Seth pulls back the curtain on their wild journey writing their book, the mindset that keeps them moving forward, and the raw lessons they’ve learned in the trenches. Expect real talk, untold stories, and practical strategies you won’t get anywhere else—fuel for your business and your life. This is your backstage pass to two entrepreneurial legends laying it all out. Don’t miss it!
Retail Value: $149
Immediate Access to the Entrepreneur Kit
Unlock the Entrepreneur Kit—the ultimate toolkit to fast-track your success! Powerful tools Kass and Mike use to grow their businesses that will help you work faster and smarter.
This kit is everything you need to accelerate your entrepreneurial journey and crush your goals!
- The Go-Gauge™ will help you measure the viability
of your idea.
- The V2MOM will provide you with the framework to hone your vision.
- The Simple Budget will keep your finances in check.
- The Brand Strategy guide will help you stand out from your competition.
This kit is everything you need to accelerate your entrepreneurial journey and crush your goals!
Retail Value: $149
The Entrepreneur's Field Guide: Shoveling Your Way to Success
Take the principles found in the pages of Shoveling $h!t and deep dive into practical strategies you can use today!
Retail Value: $99
The Quick & Dirty
Highlights Mini Book
The Quick & Dirty Highlights is full of quick, impactful insights to lead you and inspire you on your path to entrepreneurial success.
Retail Value: $9
Highlights
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June 3, 2025
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June 5, 2025
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March 20, 2025
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Your go-to newsletter for real, no-BS insights on the messy, rewarding journey of entrepreneurship. Each edition is packed with our best cheat codes, favorite finds, and behind-the-scenes stories, plus a roundup of past and upcoming events, podcasts, and more. Whether you’re here to learn, grow, or just enjoy the ride—grab a shovel and let’s get to work!
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Kass and Mike delivered an engaging, raw, and frequently hilarious keynote interview at the Primary NYC Summit that resonated deeply with both founders and investo...
Brad Svrulga
Cofounder & General Partner, Primary Venture Partners
Kass and Mike’s stories, rich with real-life examples and lessons, capture the grit and tenacity necessary to succeed as entrepreneurs. They brought a humanity and...
Erik Dochtermann
YPO Marketing Network Board Member, YPO Global Marketing Summit 2024 Champion
Kass and Mike Lazerow have created something rare - a book packed with actionable insights and refreshing authenticity that is also just fun to read. Alumni Ventur...
Jin Kim
Executive Vice President, Alumni Ventures
Mike and Kass brought humor, heart, and hard-earned wisdom to our stage—shifting minds and sparking action. Their authenticity lit up the room and elevated every m...
Jennifer Sampson
President and Chief Executive Officer, United Way of Metropolitan Dallas
If you are not following Kass and Mike, two of the best founders and investors sharing their advice, you are missing out! [They] are insightful, inspiring, authent...
Tami Holzman
Founder, @queenconnector
Kass and Mike brought an incredible energy to the panel, engaging the audience with their insightful perspectives and genuine passion on being entrepreneurs. Their...
Ed Reitler
Managing Partner, Reitler Kailas & Rosenblatt LLP
Their story is not just inspiring; it's a testament to the power of perseverance, the impact of visionary leadership and the beauty of struggling. But most import...
Jimmy Nguyen
Founder & CEO, New Win Global
Kass and Mike are exceptional. Their combination of experience, IQ, and EQ make them the ideal speakers at any event. Our attendees are a tough crowd - every singl...
Grant Gittlin
Founder, Lasagna & ChapterX
Kass and Mike are wildly successful entrepreneurs who have been instrumental in guiding me and countless other entrepreneurs. Their mentorship and advice...
Matt Britton
CEO, Suzy
"Kass and Mike Lazerow are not only two of the greatest founders I've ever worked with, but they’re also two of the greatest humans I've ever met. Their ability to...
Josh Rahn
Cofounder and Managing Partner, Oceans Venture Capital
Kass and Mike delivered an engaging, raw, and frequently hilarious keynote interview at the Primary NYC Summit that resonated deeply with both founders and investo...
Brad Svrulga
Cofounder & General Partner, Primary Venture Partners
Kass and Mike’s stories, rich with real-life examples and lessons, capture the grit and tenacity necessary to succeed as entrepreneurs. They brought a humanity...
Erik Dochtermann
YPO Marketing Network Board Member, YPO Global Marketing Summit 2024 Champion
Kass and Mike Lazerow have created something rare - a book packed with actionable insights and refreshing authenticity that is also just fun to read...
Jin Kim
Executive Vice President, Alumni Ventures
Mike and Kass brought humor, heart, and hard-earned wisdom to our stage—shifting minds and sparking action. Their authenticity lit up the room and elevated every m...
Jennifer Sampson
President and Chief Executive Officer, United Way of Metropolitan Dallas
If you are not following Kass and Mike, two of the best founders and investors sharing their advice, you are missing out! [They] are insightful, inspiring, authent...
Tami Holzman
Founder, @queenconnector
Kass and Mike brought an incredible energy to the panel, engaging the audience with their insightful perspectives and genuine passion on being entrepreneurs. Their...
Ed Reitler
Managing Partner, Reitler Kailas & Rosenblatt LLP
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© Kass & Mike Lazerow 2026